Retail & Events Manager
$50,000–$100,000 year
On-siteTraverse City, Michigan, United States
Job Summary
Lead, coach, and develop a team of approximately 15 Marketing Representatives through recruitment, onboarding, training, and regular one-on-one coaching sessions. Oversee daily operations across retail partner locations and community events, ensuring all booths, kiosks, and displays represent the All Weather Seal brand professionally while managing staffing schedules and coordinating event logistics. Monitor lead generation, appointment quality, productivity, and conversion metrics to analyze performance data and implement strategies for continuous improvement. Own team performance and key marketing KPIs while ensuring accurate CRM reporting and operational documentation.
Required Qualifications
- 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
- Experience managing team performance and holding employees accountable to goals and KPIs
- Proven ability to coach, motivate, and develop high-performing teams
- Strong organizational skills with exceptional attention to detail
- Growth mindset with a passion for continuous improvement
- Data-driven decision maker comfortable tracking metrics and performance
- Excellent communication and interpersonal skills
- Ability to lead, by example, in a fast-paced, team-oriented environment
- Comfortable working weekends for community events and trade shows
- Willingness to travel throughout Southern West Michigan
- Valid driver's license
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