Retail Development Manager w/m/d (Licensing) - GSA and EMEA Agent Markets
$74,600–$105,000 year
HybridFrankfurt am Main, Hesse, Germany
Job Summary
Develop retail licensing strategies across Germany, Switzerland, and Austria to unlock commercial growth for Hasbro brands, while acting as the central licensing contact for EMEA Agent Markets. Build and maintain relationships with key retailers, buyers, and category managers; review and approve annual retail plans to ensure strong execution and accountability. Lead quarterly best practice reviews, develop scalable frameworks and templates, and partner with e-commerce teams to improve visibility and performance on Amazon. Own the annual retail licensing budget, tracking spend and ROI, and serve as the primary link between headquarters, licensing agents, and retail teams. Collaborate closely with Category Management, Licensing Sales, Marketing, and Franchise groups to align initiatives with broader business objectives.
Required Qualifications
- Experience in Retail Licensing, Customer Marketing, Trade Marketing, Shopper Marketing, Retail Development or Consumer Products
- Proven track record of developing retailer relationships and delivering commercial growth
- Experience working across multiple international markets and managing complex stakeholder networks
- Strong commercial acumen and strategic thinking
- Excellent presentation and storytelling skills, with the ability to turn insight into compelling retailer propositions
- Comfortable operating in a fast-paced international environment
- Bachelor's degree or equivalent professional experience
- Fluent German and English
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