Responsable Commercial de Ville Rouen

Analyze commercial agency activity to define actions meeting strategic and budgetary objectives, then establish and lead the commercial action plan with sales staff. Accompany and train agency heads and sedentary salespeople on selling techniques while managing and monitoring regional agreements with key accounts. Deploy group-specific commercial initiatives such as new product launches and promotional events, while developing the long-term rental leasing concept. Ensure full adherence to national orientations and local targets through direct field engagement. Frequent travel required. Full-time position based in Rouen.