Research Specialist (Business Events)
On-site · Cape Town, Western Cape, South Africa
Job Summary
Outbound Research Specialist in the Summits division responsible for creating and executing marketing campaigns using direct mail and email to promote events to senior decision-makers. Build targeted contact lists using CRM tools, databases, and platforms like LinkedIn. Analyze and identify target client contacts based on event topics and geographic markets; plan, implement and monitor campaigns to generate marketing referrals for sponsorship sales and direct marketing. Contribute to overall effectiveness of event marketing campaigns. Requires research abilities, marketing knowledge, and proficiency in Microsoft Office; English proficiency required with French advantageous. Immediate start available; in-person role based in Cape Town.
Required Qualifications
- Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration
- Demonstrable experience in lead generation or excellent research abilities
- 1-2 years practical marketing experience (advantage)
- Excellent knowledge of the English language
- French language to be considered an advantage
- Willingness to adapt to a performance driven culture
- Must be computer literate and proficient in Microsoft Office applications
- Able to start immediately
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