Require a Manager– Brand Marketing in Gurgaon
On-siteGurugram, Haryana, India
Job Summary
Design and execute comprehensive marketing campaigns utilizing both Above-the-Line and Below-the-Line strategies. Formulate and implement robust brand strategies grounded in consumer insights and market trends. Oversee relationships with external agencies to ensure alignment with brand goals and optimal resource utilization. Lead and mentor cross-functional teams to foster collaboration. Analyze market data to refine positioning and optimize campaign performance. Requires 5+ years of experience in Brand Marketing with strong exposure to ATL and BTL planning, specifically in FMCG, Consumer Healthcare, Health & Wellness, or D2C sectors. Expertise in brand strategy, consumer insights, agency management, and integrated marketing is essential for this Manager-level role in Gurgaon.
Required Qualifications
- 5+ years of experience in Brand Marketing
- Strong exposure to ATL and BTL campaign planning and execution
- Experience in FMCG, Consumer Healthcare, Health & Wellness, or D2C brands
- Expertise in brand strategy, consumer insights, agency management, and integrated marketing
- Proven experience in team management and cross-functional collaboration
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