Representative, Lead Generation
On-siteBogotá, Bogota D.C., Colombia
Job Summary
Conduct outbound cold outreach via email, social media, and phone to engage senior decision-makers at enterprise organizations and book meetings with qualified personas. Manage inbound lead follow-up, source business opportunities, and maintain accurate records of all prospecting activities in the CRM system. Utilize data analytics to track campaign effectiveness, adjust tactics based on performance metrics, and prepare regular reports on lead generation activities for leadership. Collaborate with cross-functional sales and marketing teams to align prospecting efforts with business goals and provide feedback on lead generation processes.
Required Qualifications
- Bachelor's degree
- 1-3 years of proven BDR experience
- targeting enterprise-level organizations
- Excellent verbal and written communication (in English)
- Deep understanding of prospecting and inbound/outbound sales processes
- Proficiency in CRM systems
- Self-starter mindset
- Ability to work independently and as part of a team
- Strong collaboration skills
- Strong analytical skills
- Adaptability to changing business needs and priorities
- Strong commercial drive
- Attention to detail
- Ability to multi-task in a fast-paced, deadline-driven environment
- Agile, creative, and flexible thinker
- Ability to work through ambiguity
- Ability to upskill on different areas/solutions quickly
- Ability to operate through imperfect systems
- Ability to quickly come up to speed on new product areas and industries
- Ability to build relationships based on empathy, thought leadership and subject matter expertise
- Ability to respond rapidly to shifts in macro and microeconomic trends that affect prospect companies
- Abide by Mastercard's security policies and practices
- Ensure the confidentiality and integrity of the information being accessed
- Report any suspected information security violation or breach
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines
Desired Qualifications
- preferably in SaaS, Technology and/or within a complex global organization
- ideally a 2nd language like Spanish and/or Portuguese
- ideally experience with Salesforce
- experience with Outreach.io
- experience with ZoomInfo
- experience with Lusha
- experience with LinkedIn Sales Navigator
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