REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)
$100,000–$120,000 year
RemoteUnited States
Job Summary
Design and optimize lifecycle marketing programs and automated campaigns across multiple channels to drive lead generation, activation, and engagement. Build segmentation strategies, manage Salesforce CRM integrations, and maintain lead routing workflows to improve conversion and retention. Develop dashboards and reporting frameworks to monitor key metrics and provide data-driven recommendations to cross-functional teams. Ensure strong data governance while translating business requirements into scalable automation solutions for enterprise clients. This role requires U.S. work authorization and 7–10 years of experience in marketing operations and lifecycle marketing.
Required Qualifications
- 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
- Strong expertise with marketing automation platforms (HubSpot, or similar)
- Experience working with Salesforce CRM and marketing system integrations
- Experience building lead management and lifecycle marketing frameworks
- Strong analytical skills and experience with marketing performance reporting
- Ability to manage complex marketing programs in a fast-paced environment
- Excellent communication and collaboration skills
- Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship
Desired Qualifications
- Experience supporting enterprise marketing teams or agency clients
- Experience working in SaaS, technology, or subscription-based businesses
- Familiarity with AI-driven marketing tools and personalization platforms
- Experience designing scalable marketing automation frameworks
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