Remote Regional Marketing Manager (Atlanta)
$75,000–$85,000 year
HybridMartinez, Georgia, United States
Job Summary
Develop and execute regional marketing strategies to drive traffic, increase brand awareness, and improve occupancy rates across the multifamily portfolio. Manage digital campaigns including SEO/SEM, social media, email marketing, and reputation management while analyzing market trends and competitor activity. Collaborate with Property Managers and Operations teams to develop property-specific initiatives, oversee vendor relationships, and maintain brand consistency. Monitor campaign performance using BI data to optimize results and support reporting initiatives. Handle prospect follow-ups and lead queue management within the CRM platform. Local travel is required throughout the VA portfolio, with approximately 5–10% travel to Mid-Atlantic and Southeast locations.
Required Qualifications
- Minimum of 4 years of multifamily marketing experience
- Portfolio management experience overseeing 10,000+ units or greater
- Demonstrated success in developing, executing, and optimizing strategic marketing campaigns
- Strong knowledge of digital marketing strategies, including paid advertising, SEO, reputation management, email marketing, CRM systems, and social media marketing
- Experience managing and growing social media platforms for both corporate brands and multifamily communities
- Excellent written and verbal communication skills
- Ability to effectively collaborate across departments, vendor partners, and onsite teams
- Strong analytical mindset with the ability to interpret marketing data, identify trends, and make strategic, data-driven decisions
- Creative thinker with strong organizational, problem-solving, and project management skills
- Ability to successfully manage multiple priorities, projects, and deadlines
- Attention to detail and brand consistency
- Proficiency in marketing software and tools (Google Analytics, CRM systems)
- PM software experience
- Local travel throughout the VA portfolio
- Approximately 5–10% travel to additional locations within the Mid-Atlantic and Southeast regions
- Onsite at our Headquarters in Glen Allen, Virginia
- In-office four (4) days per week
- Remote option in Atlanta, Georgia
Desired Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Yardi
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