REMOTE: Lifecycle Marketing Manager
$70,000–$120,000 year
RemoteCalifornia, United States or New York, United States
Job Summary
Manage global industry marketing campaigns and customer engagement for the Startups Cloud Program, including paid media, email marketing, events, workshops, and sales enablement. Build programs for customer advocacy and loyalty via storytelling and referral initiatives while continuously monitoring data-driven insights to enhance strategy. Partner with outside agencies and internal stakeholders to develop integrated marketing solutions, prioritizing project management across multiple simultaneous initiatives. This role supports the company's startup ecosystem and cloud SaaS platforms, requiring experience with Marketo, Salesforce, and analytics reporting.
Required Qualifications
- Bachelor's degree or equivalent practical experience
- At least 5+ years of event management experience
- Excellent written and presentation skills
- Customer Marketing via Marketo or similar tools
- Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies
- Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data
- Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
- Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion
- Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role
- Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance
- Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables
- Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings
- Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight
- Interpersonal skills - ability to to build and maintain relationships with colleagues
- Work independently - ability to make recommendations and decisions autonomously
- Formal presentation skills - ability to present to all levels of management
- Strong attention to detail - ability to execute at a granular level while thinking strategically
- At least 6+ years of work experience
- 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
- 2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience
- Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience
- Must be able to work in a fast-paced environment matrix organization
- Must have worked in Startup
- Must have program and project management skills
- Must be self-motivated, passionate about Marketing and Demand Generation
- Must be a team player who enjoys learning and growing
Desired Qualifications
- Experience in Marketo and Salesforce.com is preferred
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