REI Digital Marketing & Brand Specialist
$54,995–$65,000 year
On-siteDurango, Colorado, United States or Durango, Basque Country, Spain
Job Summary
Support integrated marketing campaigns for licensed rail experiences by planning, executing, and optimizing initiatives that drive ticket sales and brand awareness. Maintain company websites and digital touchpoints, updating content, ensuring accessibility, and improving user experience. Execute digital marketing across email, social media, and web channels while monitoring performance to prepare actionable analytics reports. Coordinate communications with host railroad partners on submissions, updates, and promotional resources. Ensure brand compliance by reviewing partner materials against licensed brand standards. Design and update digital graphics, email assets, marketing collateral, motion graphics, and short-form video content. Collaborate with internal departments, vendors, and external stakeholders to strengthen brand consistency and enhance the guest experience.
Required Qualifications
- Two or more years of professional experience in digital marketing, brand marketing, marketing communications, or a related field, preferably within tourism, hospitality, entertainment, attractions, live events, or destination marketing.
- Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field, or equivalent professional experience.
- Experience supporting digital marketing initiatives, including website content management, email marketing, social media, digital campaigns, marketing analytics, and content management systems.
- Proficiency with Google Analytics 4, website content management systems, email marketing platforms, social media management tools, project management software, and Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or comparable design platforms.
- Experience creating marketing collateral, digital graphics, presentations, photography, videography, motion graphics, or short-form video content.
- Working knowledge of SEO, website accessibility, user experience (UX) principles, and digital content optimization.
- Experience collaborating with external partners, agencies, vendors, or multi-location organizations.
- Excellent written, verbal, and interpersonal communication skills with strong proofreading, organizational, project management, and time management skills.
- Self-motivated, collaborative, adaptable, and solutions-oriented with the ability to manage multiple priorities in a fast-paced environment.
- Willingness to travel domestically during promotional and event periods and work occasional evenings or weekends as business needs require.
- Must be at least 18 years of age.
Desired Qualifications
- Familiarity with the Harry Potter™ and THE POLAR EXPRESS™ franchises is a plus.
- Passion for storytelling, experiential marketing, and creating memorable guest experiences.
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