Regional Trade Marketing Specialist - Central
On-siteHouston, Texas, United States
Job Summary
Execute Electrolit's shopper and trade marketing programs in the North Central and South Central regions, ensuring alignment with national strategy. Provide field and account teams with promotional resources, trade assets, and sales materials while managing the assigned budget. Collaborate across sales, retailers, and distributor teams to build strong relationships, resolve obstacles like display gaps, and strengthen Electrolit's presence in priority markets. Visit stores to coach sales teams on merchandising standards, regularly review execution data in Repsly, and track program results for timely reporting. Support incentive programs, local tradeshows, and localized promotions that drive incremental visibility and volume. Gather field feedback to improve future programs and communicate key wins or risks to leadership. Occasional evening or weekend work required depending on promotional events. Valid driver's license and ability to travel within the region are essential.
Required Qualifications
- Bachelor's degree in marketing, business, communications, or related field
- 2–4 years of experience in trade marketing, field marketing, sales support, or retail activation
- Valid driver's license
- Ability to travel within assigned region
- Ability to lift and carry retail displays, POS materials, and product cases (up to ~30 lbs)
- Ability to stand, walk, bend, and navigate stores for extended periods
- Frequent use of a mobile device for reporting, photos, and communication
- Occasional setup and breakdown of retail or promotional displays
- Occasional evening or weekend work depending on promotional events or retail needs
- Ability to transport displays, POS materials, and product as needed
- Ability to work independently while staying connected with manager and core teams
Desired Qualifications
- Experience working with distributors, wholesalers, or retail accounts preferred
- Experience in beverage, CPG, or fast-moving consumer goods highly preferred
- Proficiency in reviewing and interpreting mobile execution data and photo audits, with Repsly strongly preferred
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