Regional Senior Marketing Executive
On-site · Tsuen Wan, Tsuen Wan, Hong Kong
Job Summary
Regional Senior Marketing Executive (OSEA) in Hong Kong leading localisation, planning, and execution of end-to-end 360-degree marketing strategies across APAC distributor network. Leads brand and retail marketing in Australia & Hong Kong, translates global/regional assets into localised campaigns, manages budgets with ROI/ROAS focus, integrates social media, influencer/KOLs, PR, events, licensor communications, mall activations, and paid media; collaborates with regional brand, E-Commerce, CRM, and finance teams to drive omni-channel performance; partners with distributors to enable local campaigns, reviews marketing plans, and tracks performance. Requires a Bachelor’s degree and 3–5 years of regional marketing experience, English and Cantonese fluency, and willingness to work across time zones.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline
- 3–5 years of progressive marketing experience, ideally within watches, jewellery, fashion accessories, or FMCG/lifestyle retail sectors
- Regional or multi-market experience highly preferred
- Distributor experience with third-party distributors/wholesale partners is a distinct advantage
- Digital marketing execution experience (Paid Social, KOL management, Google Analytics)
- Proficiency in MS Office; familiarity with Adobe Creative Suite is a plus
- Fluency in English and Cantonese; Mandarin is a strong asset
- Willingness to work across regions and global time zones
- Strong project management with ability to balance multiple timelines, brands, and stakeholders
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