Regional Sales Manager - Northern California
$112,000–$130,000 year
HybridMaryland Heights, Missouri, United States
Job Summary
Develop and execute a comprehensive territory strategy focused on revenue growth, vertical market penetration, and market share expansion across Northern California. Build and manage a robust sales pipeline by prospecting, qualifying, and advancing opportunities while identifying and onboarding new customers. Drive specification-based selling to influence consultants, engineers, and integrators, and grow both distribution and engineered systems channels through partner enablement and solution development. Navigate SLED markets, conduct market analysis to adjust territory plans, and deliver tailored sales presentations to stakeholders. Partner cross-functionally with Engineering and Marketing, maintain accurate Salesforce data, and represent the company at industry events. Manage travel and entertainment expenses responsibly. Requires 5+ years of sales experience, 75% travel, and residence within the territory.
Required Qualifications
- A minimum of 5 years of direct or related sales or technical experience in a customer-facing role, preferably in the Audio, Networking, Communications, or Telephony industries
- Proven track record of meeting or exceeding sales targets and generating new business opportunities
- Experience working with distribution channels, integrators, or engineered systems sales environments
- Ability to understand and effectively communicate technical information to diverse stakeholders including sales teams, engineers, installers, and end users
- Strong software skills including Microsoft Office, Salesforce, and other CRM tools
- Valid driver's license and reliable transportation for business travel
- Ability to travel up to 75% of the time
- Candidates must reside within the specified geographic territory
- Demonstrated ability to proactively generate new business and build a strong opportunity pipeline
- Strong strategic thinking and business acumen with the ability to translate market insights into actionable plans
- Excellent communication, presentation, and influencing skills across technical and non-technical audiences
- Strong consultative selling skills, including the ability to identify customer needs and position value-based solutions
- Ability to work independently with a high level of accountability, ownership, and initiative
- Strong analytical and problem-solving skills with attention to detail
- Effective time management and organizational skills, with the ability to manage multiple priorities and deadlines
- Strong listening skills and ability to build trust and long-term relationships with customers and partners
- Proficiency in Microsoft Office, Salesforce, and other sales-related tools
- Experience selling into targeted vertical markets such as healthcare, education, industrial, or commercial sectors
- Experience with specification-based or project-based selling
- Familiarity with mass notification, communication systems, or related technologies
- Experience working in a growth-oriented or transformational sales environment
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