Regional Sales Manager for Indonesia & Malaysia, Singapore & Brune

Oversee end-to-end business plan preparation and execution for the SEA region, driving top-line and bottom-line growth in HoReCa, QSR, and retail channels. Expand the distribution base and develop both FAFPL and private label businesses while launching new products based on market requirements. Prepare and execute regional activation and promotion plans, building rapport with international and local QSRs to finalize joint business plans targeting turnover, volume, and margin. Adhere to commercial policies, collaborate with the NPD team, and proactively address customer needs through daily correspondence and meetings. Ensure highest deliverable standards while coordinating with headquarters and local distributors.