Regional Sales Manager
$130,000–$142,500 year
RemoteUnited States or Mexico
Job Summary
Lead distributor partnerships and regional account management in Northern California by conducting frequent in-market visits, coaching sales teams, and executing work-withs. Drive annual volume, NSV, and depletion goals through hands-on field leadership, pricing accuracy, and merchandising compliance. Manage state-level depletions, inventory health, and discretionary budget while facilitating monthly performance reviews and quarterly business reviews with distributor leadership. Translate market insights into actionable strategies for on- and off-premise growth, ensuring full adherence to company standards and compliance expectations. Present in the market 70%-80% of the time with approximately 10%-15% overnight travel required.
Required Qualifications
- Bachelor's Degree in Business/Marketing or related field
- Minimum five years progressive sales experience in wine and spirits, beverage alcohol (or relevant CPG) industry
- Equivalent combination education/experience to the above
- Proven success in alcohol beverage industry sales and account management
- Extensive knowledge of on- and off-premise wine channels and trade
- Knowledge and passion for both luxury/premium and commercial wines
- Excitement for selling a wide spectrum of price points and formats
- Proven field leadership mindset
- Ability to drive execution through influence rather than authority
- Strong knowledge of off-premise and chain execution levers (pricing, promotions, merchandising)
- Comfort leading account strategies
- Practical selling experience in food and beverage industry
- Meaningful distributor management exposure
- Thorough knowledge of wine principles
- Knowledge of winegrowing/making process
- Knowledge of food and wine pairing
- Related industry knowledge
- Strong verbal and written communicator
- Strong public speaking and presentation skills
- Excellent interpersonal skills
- Highest level of integrity
- Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel
- Valid Driver's License
- Ability to be insured
- Willingness to spend significant time traveling in-market
- Overnight travel approximately 10% - 15% of time
- Weekend and evening work as required
- Travel throughout region required
- Ability to lift and carry up to 50 lbs
- Ability to push/pull up to 30 lbs on a frequent basis
- Ability to frequently sit and work at a desk for long periods of time
- Ability to frequently walk
- Ability to occasionally stand, reach outward and upward
- Ability to climb, crawl, squat, kneel, and bend
- Hand and finger dexterity for keyboarding
- Ability to frequently work at computer for extended periods of time
- Ability to travel via air and ground transportation
- Successful completion of criminal background check
- Successful completion of DMV check
- Successful completion of drug screen
- Verification of citizenship or legal right to work in the U.S.
Desired Qualifications
- Experience leading teams through hands-on coaching and in-market leadership
- Strong on-premise programming and general market development experience
- Experience managing chain calls, buyer presentations, and monthly/quarterly business reviews
- Circana/Nielsen information experience
- Wine education or certification
- WSET certification
- CSW certification
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