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Affinity GroupPosted 2 weeks ago

Regional Sales Manager - BC

On-siteBurnaby, British Columbia, Canada

Full TimeSenior LevelMediumAccounting and Finance

Job Summary

Lead a team of Account Managers and Sales Representatives in British Columbia by conducting field ride-alongs, setting clear expectations, and driving accountability. Execute regional sales plans aligned with national priorities, ensuring strong call cycle compliance and disciplined pipeline management. Strengthen relationships with distributors and expand operator penetration while acting as a key liaison between regional teams and Client Managers. Monitor KPIs including call activity, wins/losses, and sales performance to deliver or exceed regional targets. Maintain high standards for CRM accuracy and leverage data to drive informed decision-making.

Required Qualifications

  • 5+ years of foodservice sales experience
  • Valid driver's license
  • Ability to travel within BC

Desired Qualifications

  • Brokerage or manufacturer experience
  • Previous leadership experience
  • Strong understanding of foodservice distribution and operator landscape
  • Excellent communication, coaching, and relationship-building skills
  • Proficiency in CRM systems and Microsoft Office

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