Regional Sales Manager (Andover, MA, Dallas, TX or Remote)
$130,000–$150,000 year
RemoteDallas, Texas, United States or Andover, Massachusetts, United States
Job Summary
Drive revenue growth within an assigned territory by developing new customers and expanding existing relationships across distribution channels. Own and grow sales performance by meeting quarterly and annual targets, managing the full sales cycle from lead generation to closing, and building long-term partnerships with channel partners. Conduct in-person and virtual product demonstrations, trade show representation, and training sessions while maintaining accurate CRM records. Develop territory business plans, monitor competitor activity, and collaborate cross-functionally with Marketing, Customer Service, and Product teams. Prepare regular forecasts and performance updates for leadership. This individual contributor role requires extensive travel, including overnight trips and weekend event coverage, with a focus on representing Byrna's less-lethal product line with technical credibility.
Required Qualifications
- Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience
- 3+ years of outside/field sales experience, preferably defense, or security-related products
- Demonstrated track record of meeting or exceeding sales quotas in an individual contributor capacity
- Excellent communication, presentation, and relationship-building skills
- Self-motivated and comfortable working independently with minimal day-to-day supervision
- Proficiency with CRM systems (e.g., Salesforce, HubSpot, or similar) and standard business software
- Willingness and ability to travel extensively within the assigned territory (up to 50% or as business needs require)
- Valid driver's license and ability to pass a background check
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