Regional Retail Marketing Manager

Regional Retail Marketing Manager responsible for developing and executing trade marketing plans for Whirlpool Brand products across the region, managing Retail Executives, driving secondary sales and sell-out, and supervising field teams. Key duties include relationship management with trade/distributors, capability development of the field force, design and execution of Marketing Communications (BTL), identification of new EBOs and store creation, ensuring strong in-shop and out-shop brand visibility, vendor management for marketing activities, and accountability for hiring and performance of Retail Executives. Preferred candidates have 8+ years in Trade/Retail Marketing in FMCG, and experience managing large workforces. The role collaborates with regional operations, corporate teams, agencies, and cross-functional resources to deliver brand presence and consumer experience across channels.