Regional Marketing Specialist
$1,040,000–$1,040,000 year
HybridMontréal, Quebec, Canada or Quebec, Canada
Job Summary
Plan and execute multi-channel campaigns across email, paid social, webinars, and nurture workflows to drive measurable pipeline impact. Coordinate end-to-end logistics for field events, regional activations, and trade shows, managing vendor relationships and building repeatable playbooks. Support Account-Based Marketing by creating tailored programs for priority accounts in partnership with sales. Analyze campaign results, identify optimization opportunities, and report performance metrics such as MQLs, SQLs, and contributed pipeline. Act as the strategic link between global marketing and local sales teams to align activity with North American priorities.
Required Qualifications
- 2–5 years of experience in campaign execution
- experience in a B2B SaaS or technology environment
- Strong experience planning and coordinating events, both digital and in-person
- Hands-on experience running multi-channel digital campaigns
- measurable impact on funnel and pipeline performance
- Familiarity with Account-Based Marketing approaches and tools
- English fluency
- An understanding of English is essential
- English is the primary language for communicating with our clients and partners
Desired Qualifications
- experience within a B2B SaaS or technology environment
- Experience with HubSpot and Salesforce
- Confident building and optimizing email journeys, landing pages, and social campaigns
- Experience working closely with sales teams and aligning marketing activity to pipeline priorities
- Organized, collaborative, and comfortable owning campaigns from planning through to reporting
- Data-driven mindset
- instinctively ask 'what's working, why, and how do we scale it?'
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