Regional Marketing Manager
$115,000–$135,000 year
HybridDenver, Colorado, United States
Job Summary
Own regional campaigns across North America with priority on the US market, driving business growth, brand awareness, and user engagement. Extract insights from product, sales, and marketing teams to develop and steer the US marketing strategy. Partner with local agencies, publications, thought leaders, and influencers to promote think-cell to relevant audiences. Together with go-to-market teams, plan and execute an event strategy across physical and virtual events to drive ROI and engagement uplift. Support sales-led growth by collaborating with GTM teams to enable high-quality collateral materials through all stages of the customer journey. Work closely with internal design and content teams to deliver the highest quality creative assets. Establish strong communication channels between regional sales teams, the core marketing team, and the rest of the organization.
Required Qualifications
- 5-7+ years of experience in B2B marketing, preferably for a software / SaaS business
- Experience in developing end-to-end marketing campaigns in the US market: from strategy and planning to launch and performance analysis
- Proven track record in effectively running one or more of the following channels: event marketing, influencers, partnerships, brand and PR
- Ability to effectively work with design and content counterparts to build effective creative assets
- A proactive, problem-solving approach with strong project management and communication skills
- Strong analytical skills, hands-on experience with campaign analysis and reporting, knowledge of Matomo and Power BI
- Experience working with Salesforce and SFMC
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field required
- Willingness to work in office, 3 x hybrid schedule
- Willing to travel 15%
Desired Qualifications
- Experience running influencer marketing and partnerships is a plus
- Experience working with think-cell, Microsoft PowerPoint and Excel is a plus
- Experience working with finance and consulting services is a plus
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