Regional Marketing Manager
$85,000–$95,000 year
HybridChicago, Illinois, United States
Job Summary
Lead all marketing and communications for a portfolio of Vos Collection clinics in Chicago, defining annual goals, building the yearly marketing calendar, and driving growth through integrated brand storytelling and digital marketing. Oversee campaign planning, creative execution, and performance tracking across digital, social, and in-clinic initiatives while managing three Marketing Specialists. Direct website and SEO management, email/SMS lifecycle marketing, and content strategy for Instagram, TikTok, Facebook, and YouTube. Build relationships with local media, influencers, and brand partners to strengthen visibility, coordinate PR agency efforts, and execute in-clinic events and community activations. Monitor KPI dashboards, translate data into actionable recommendations, and ensure compliance with aesthetic industry regulations. This hybrid role offers autonomy over work style and real influence at a growing premium brand network.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Journalism, or related field
- 5-7 years of marketing experience in aesthetics, luxury, beauty, or healthcare
- 2+ years experience managing direct reports or cross-functional teams
- Proven ability to manage multi-channel campaigns, lifecycle marketing, and social media strategy
- Hands-on experience with website management, SEO, email/SMS automation, and conversion optimization
- Strong grasp of digital marketing, branding, and analytics
- Proficiency with Google Ads, Meta Business Suite, HubSpot, and CRM/automation tools
- Experience with CMS platforms (WordPress, Webflow, Sanity) and analytics dashboards
- Proficient in project management tools (Asana, Monday.com)
- Excellent communication, writing, and creative direction skills
- Strategic and creative thinker with operational rigor
- Highly collaborative and comfortable working with clinical leadership
- Organized, data-driven, and adaptable in a fast-paced environment
- Passionate about aesthetics, design, and delivering world-class patient experiences
- Hybrid work schedule with flexibility for in clinic meetings, events, content shoots, and PR activations
Desired Qualifications
- Bachelor's Degree in Marketing, Communications, Journalism, or related field preferred
- 2+ years experience managing direct reports or cross-functional teams preferred
- Proven ability to manage multi-channel campaigns, lifecycle marketing, and social media strategy
- Hands-on experience with website management, SEO, email/SMS automation, and conversion optimization
- Strong grasp of digital marketing, branding, and analytics
- Proficiency with Google Ads, Meta Business Suite, HubSpot, and CRM/automation tools
- Experience with CMS platforms (WordPress, Webflow, Sanity) and analytics dashboards
- Proficient in project management tools (Asana, Monday.com)
- Excellent communication, writing, and creative direction skills
- Strategic and creative thinker with operational rigor
- Highly collaborative and comfortable working with clinical leadership
- Organized, data-driven, and adaptable in a fast-paced environment
- Passionate about aesthetics, design, and delivering world-class patient experiences
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