Regional Marketing Manager
On-siteDelavan, Wisconsin, United States
Job Summary
Develop regional marketing strategy for a portfolio of Midwest automotive dealerships by building annual, quarterly, and monthly plans that align with inventory, sales, and operational priorities. Analyze performance metrics, sales trends, and ROI to optimize investments, develop regional scorecards, and make data-driven recommendations for revenue growth and market share. Manage marketing budgets across multiple locations while leading and coaching a team of Regional Marketing Leads to establish scalable processes and performance expectations. Partner directly with Regional Vice Presidents and General Managers to drive business results, strengthen community engagement through sponsorships and events, and ensure brand consistency. Requires 5–8 years of progressive marketing leadership experience, willingness to travel throughout the region, and a Bachelor's degree in Marketing or a related field.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5–8+ years of progressive marketing leadership experience
- Experience supporting multi-location, retail, franchise, or dealership operations
- Strong strategic planning and business analysis skills
- Experience managing marketing budgets and performance metrics
- Ability to influence senior leaders and cross-functional teams
- Excellent communication and presentation skills
- Willingness to travel throughout the assigned region
Desired Qualifications
- Experience in one or more of the following industries: Automotive, Powersports, RV, Retail, Franchise Operations
- Regional or Field Marketing
- Multi-Location Marketing
- CRM Platforms
- Digital Marketing
- Marketing Analytics
- Business Intelligence Tools
- Customer Acquisition
- Team Leadership
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