Regional Marketing Manager (B2B)
On-siteKuala Selangor, Selangor, Malaysia
Job Summary
Lead regional B2B demand gen strategy in priority APAC markets, owning pipeline growth and lead KPIs. Build scalable multi-channel lead engines via email, ABM, paid social, Google Ads, and inbound content funnels. Manage and grow the event organizer database, enrich it, and segment for targeted campaigns. Create email strategies with segmentation, nurture flows, and automation. Design and optimize landing pages, lead magnets, and assets to cut CPL and CAC. Run vertical-specific campaigns to boost MQL-to-SQL conversions and collaborate with BD teams to track pipeline into revenue. Produce thought leadership content like case studies and reports on event tech trends. Track campaign metrics and optimize relentlessly.
Required Qualifications
- 4–6+ years in B2B marketing
- ideally in SaaS
- ideally in event/entertainment tech
- ideally in marketplaces
- ideally in fast-scaling event spaces
- Fluent English (written/spoken)
- Track record growing demand and pipeline across SEA or multi-country regions
- Deep skills in email marketing
- Deep skills in automation tools
- Deep skills in CRM syncs
- Know-how in funnel tweaks
- Know-how in attribution
- Know-how in data-led choices
- Strong at content—from planning and making it, to pushing it out and measuring wins
- Cross-team collaborator with sales/regional groups in high-speed settings
- Analytical and results-focused
- Thrives on brainstorming wild ideas
- Thrives on launching them
- Thrives on learning fast
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