Regional Marketing Manager, APAC
HybridSingapore, Singapore or Shanghai, Shanghai, China
Job Summary
Drive market-led and product-focused marketing strategies across the Asia-Pacific region, including China, Southeast Asia, Singapore, Australia, and Japan. Shape regional product positioning, messaging, and Go-To-Market execution while owning broader initiatives that drive revenue growth and sales effectiveness. Lead GTM planning for product launches and feature rollouts, create tailored regional content such as whitepapers, sales decks, and case studies, and develop high-impact enablement materials for commercial teams. Partner with regional commercial teams to capture market feedback, synchronize activities with sales motions, and execute integrated campaigns including events and webinars. Monitor performance, conduct competitive analysis, and track regulatory developments to inform product strategy. Fluency in English and Mandarin is required; proficiency in Japanese is an advantage.
Required Qualifications
- 6–10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing
- Deep understanding of APAC markets
- Fluency in English and Mandarin
- Proficiency in Japanese
Desired Qualifications
- ideally within Fintech, Payments, or SaaS
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