Regional Marketing Manager
$89,169–$89,169 year
HybridSanta Rosa, California, United States or Napa, California, United States
Job Summary
Develop and lead new processes to partner with business stakeholders, capturing marketplace intelligence to inform marketing and business development strategies. Coordinate staff involvement in local agricultural events, manage relationships with external organizations, and negotiate membership and sponsorship proposals within approved budgets. Facilitate the integration of advertising and brand awareness activities while tracking success metrics and reporting on event status. Manage regional marketing expenses and facilitate budget transparency with leadership. Provide monthly updates on new opportunities and completed events to maximize market impact. This role serves as a strategic partner to the Go to Market team, aligning initiatives with business development priorities and enhancing brand image.
Required Qualifications
- BA/BS degree with emphasis on agribusiness, business administration, or equivalent
- At least six years of experience in marketing, advertising, or related field
- Understanding of agricultural lending, the Association and the Farm Credit System
- Strong writing and editing skills: ability to write and edit copy in a journalistic style that is structurally and grammatically correct
- Proficiency in project and vendor management, including budgeting, organizing, and prioritizing work to meet deadlines
- Experience overseeing the design and production of print materials and publications
- Strong verbal communication skills
- Exceptional interpersonal skills
- Demonstrated proficiency in organizing and prioritizing workload to meet deadlines
- Ability to use software and information technology to collect, organize, retrieve, maintain and disseminate information
- Ability to use technology in new or complex situations
- Must have the ability to perform basic office tasks and work in a typical office setting
- Must have strong written and verbal communication skills to adequately convey ideas and work well with a team
- Some lifting and moving of items up to 25 pounds required
- Work during established business hours and may require occasional weekend and/or evening work
- Position requires the ability to travel
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