Regional Marketing Director (Confidential)
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Define and govern regional marketing and communications strategy across APAC, aligning with global brand direction and local priorities. Provide strategic direction on target audiences, messaging frameworks, and integrated approaches while overseeing content, consumer research, and trend analysis. Own regional budget planning, allocation, and governance, ensuring effective resource use and adherence to brand standards and regulatory considerations. Lead the regional marketing leadership team through mentorship and coaching to drive execution excellence and foster a high-performance culture. Establish and monitor regional KPIs, partnering with Sales and Business Development leaders to ensure field readiness and alignment. Serve as the primary liaison between APAC markets and global teams, influencing global planning through regional insights.
Required Qualifications
- Bachelor's Degree in Marketing, Mass Communications, Advertising or equivalent
- Meta and/or Google certification
- Minimum 12 years of progressive experience, including regional leadership responsibility, in a multinational direct selling or network marketing organization
- Strong understanding of direct selling business models, field dynamics, and distributor engagement
- Proven experience leading regional teams and managing managers across multiple markets
- Excellent communication and interpersonal skills, with strong English copywriting ability and proficiency in Chinese
- Strong leadership presence with the ability to influence senior stakeholders and cross functional teams
- Highly strategic with strong analytical and decision-making skills
- Strong planning, prioritization, and governance capabilities in a matrix organization
- Self-motivated, resilient, and able to operate effectively in a fast-paced, multi-market environment
- Solid knowledge of marketing methodologies, digital platforms, and social media tools
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