Regional Marketing Director, Asia Pacific
HybridSingapore, Singapore or Tokyo, Tokyo, Japan
Job Summary
Develop and execute the Asia Pacific enterprise-level marketing strategy, with a major focus on tokenization, scaling AI, and shareholder engagement. Lead the regional team to build brand awareness and drive demand generation across asset management, capital markets, and securities services segments. Create localized marketing plans for Japan, translating global messaging into market-specific programs that reflect local client needs and cultural nuances. Build and implement an Account-Based Marketing (ABM) approach to deepen engagement with strategic accounts and partner with sales leaders to align commercial priorities. Own regional brand initiatives and develop high-impact C-suite client hospitality programs to strengthen senior-level relationships. Manage the Japan marketing lead, overseeing website optimization, event strategy, and relationships with local PR and media agencies. Collaborate closely with global marketing peers, regional sales, and business stakeholders to ensure integrated execution and optimize campaign performance based on clear KPIs and data-driven insights.
Required Qualifications
- Bachelor's degree, preferably in Marketing, Communications, Business, or a related field
- 10+ years of B2B marketing experience
- Proven experience developing and executing integrated regional marketing programs that drive brand awareness, executive engagement, and commercial outcomes
- Regional team management experience
- Demonstrated ability to operate strategically while also being hands-on in execution
- Experience building or leading account-based marketing programs and targeted client engagement initiatives
- Strong understanding of executive-level marketing and relationship-building, including C-suite engagement and hospitality programs
- Experience working in a global, matrixed organization with multiple stakeholders across regions, functions, and seniority levels
- Excellent project management skills, with the ability to manage multiple priorities and deliver high-quality outcomes at pace
- Strong analytical skills and a results-oriented mindset, with experience measuring marketing performance and using insights to optimize outcomes
- Outstanding written and verbal communication skills, with the ability to translate complex business and technology topics into clear, compelling messaging
- Fluency in Japanese
- Experience in Japan marketing, including localization, events, website/content adaptation, and agency management
Desired Qualifications
- Experience in Japan marketing, including localization, events, website/content adaptation, and agency management a strong advantage
- Fluency in Japanese and knowledge of Asia Pacific markets, including Japan, Hong Kong, Singapore, and Australia would be beneficial
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