Regional Marketing Coating
Remote · AP
Job Summary
The Regional Coatings Marketing role focuses on the development and execution of regional marketing strategies for the Coating product portfolio in APAC. Responsibilities include collaborating with product management, driving demand generation through targeted campaigns and events, conducting market analysis, and ensuring brand consistency across channels. The ideal candidate should have a bachelor’s degree in a chemistry-related field and 5-8 years of relevant experience, along with strong strategic planning, communication, and presentation skills.
Required Qualifications
- 5-8 years of marketing and/or sales experience in B2B Coating sectors such as specialty chemicals, raw materials, or manufacturing.
- Strong experience in go-to-market strategy, particularly for new product introductions.
Desired Qualifications
- Technical background about understanding 'Paint formulation' is strongly preferred.
- Demonstrated ability to lead integrated demand generation campaigns with measurable ROI.
- Familiarity with cross-functional collaboration and ownership of product launch planning.
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