Regional Marketing and Hospital Liaison

Screen prospective residents on acute and community settings, performing clinical and financial assessments to determine admission appropriateness. Design marketing materials including brochures, newsletters, and fundraising letters while establishing relationships with media representatives and senior citizen groups. Coordinate special events and manage the advertising budget across radio, newspaper, and television channels. Maintain census data, customer satisfaction records, and monthly quality assurance reports. Act as the primary liaison between the facility, families, and referral sources to ensure efficient pre-admission processes and accurate care matching.