Regional Marketer
$90,000–$90,000 year
HybridKnoxville, Tennessee, United States
Job Summary
Develop and execute regional marketing strategies to increase admissions and occupancy across multiple skilled nursing facilities. Build and maintain relationships with hospitals, discharge planners, case managers, physicians, and other referral partners throughout the East Tennessee market. Identify new referral opportunities, represent the organization at healthcare meetings and community outreach, and assist facilities in implementing targeted marketing plans. Analyze referral trends and competitor activity to identify growth opportunities while monitoring performance and providing regular reports to leadership. Ensure a seamless referral and admission process while delivering exceptional customer service. Requires a valid driver's license, ability to travel extensively, and a minimum of three years of regional marketing experience in long-term care.
Required Qualifications
- Minimum of 3 years of regional marketing experience within skilled nursing and long-term care
- Demonstrated success growing census across multiple facilities
- Strong network of referral sources throughout East Tennessee
- Thorough understanding of Medicare, managed care, and post-acute referral processes
- Excellent communication, relationship-building, and presentation skills
- Self-motivated with the ability to prioritize and manage multiple facilities simultaneously
- Valid driver's license with the ability to travel extensively throughout the region
- Previous regional marketing experience in skilled nursing/long-term care
Desired Qualifications
- Skilled Nursing Facility (SNF) marketing
- Regional business development
- Hospital and physician relationship management
- Census development
- Post-acute care marketing
- Long-term care operations
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