Regional Market Development Manager
On-siteMorrisville, North Carolina, United States
Job Summary
Implement strategic marketing initiatives to build growth and market position by developing and executing comprehensive regional marketing plans aligned with global strategies. Collaborate across product management, sales, digital marketing, and operations teams to create impactful campaigns that generate qualified leads and drive revenue. Manage the full marketing mix, from developing compelling value propositions and content to overseeing events, digital campaigns, and sales enablement programs. Analyze market trends, track campaign performance, and optimize marketing ROI using data-driven insights. Build strong relationships with customers, KOLs, and industry partners while staying current on market dynamics and competitive landscapes. This on-site role supports the North American Region within Thermo Fisher Scientific, a global leader in serving science with over $40 billion in annual revenue.
Required Qualifications
- Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in B2B marketing, preferably in life sciences, diagnostics, or scientific instruments
- Demonstrated success developing and executing multi-channel marketing campaigns
- Strong analytical skills with ability to measure and optimize marketing performance
- Excellent project management capabilities and attention to detail
- Outstanding written and verbal communication skills
- Experience with CRM systems and digital marketing platforms
- Ability to influence and collaborate effectively in a cross-functional organization
- Strong presentation skills for engaging various stakeholders
- Self-directed with ability to work independently and as part of a team
- Travel requirement of 15-25%
Desired Qualifications
- Preferred Fields of Study: Marketing, Business Administration, or scientific field (Biology, Chemistry, etc.)
- Additional certifications in marketing or relevant scientific domains beneficial
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