Regional Head of SME Marketing
On-sitePetaling Jaya, Selangor, Malaysia
Job Summary
Design and execute multi-year GTM and commercial marketing strategies across Malaysia and Singapore to drive merchant acquisition, loan book expansion, and customer retention. Architect automated CRM journeys and lead performance marketing channels to optimize merchant onboarding, cross-sell, and lifetime value while integrating AI tools for audience segmentation and workflow automation. Present growth roadmaps and unit economics to the Board of Directors, aligning product teams with local banking entities to balance commercial scale with regulatory compliance. Lead a high-performing team in fostering a collaborative culture and upskilling staff in modern growth tools and data analytics.
Required Qualifications
- 10+ Years of B2B Marketing Leadership
- Proven track record in B2B marketing, fintech, or digital banking across Southeast Asia
- Deep Mastery in Digital & CRM Acquisition
- Hands-on experience building multi-channel B2B funnels
- lifecycle automation
- customer segmentation
- performance-led digital campaigns
- AI Fluency in Marketing
- Practical experience implementing AI tools/technologies to optimise marketing operations
- content generation
- data analysis
- customer personalisation
- Commercial Scale Track Record
- Demonstrated success driving bottom line product adoption
- scaling loan books/deposits
- managing multi-million dollar performance budgets
Desired Qualifications
- preferably with both MY & SG coverage
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