Regional Growth Marketing Manager (LATAM & EMEA)
RemoteUnited Kingdom
Job Summary
Build Oscilar's regional growth engine from zero across LATAM and EMEA by launching outbound campaigns, paid acquisition, and events to generate pipeline in markets with no existing footprint. Localize messaging and creative for regional audiences while partnering with Sales to execute account penetration strategies. Manage the full marketing budget, run continuous A/B tests on ads and landing pages, and develop the repeatable playbook for future regional hires. This high-ownership role requires fluency in English and Spanish or Portuguese, with direct access to Sales leadership and the GTM team to shape Oscilar's entry into the fintech sector.
Required Qualifications
- 5–7+ years in B2B growth or demand generation marketing
- Proven experience launching marketing programs in new regions or markets where no playbook existed
- Hands-on across outbound, paid, and events
- Track record of generating pipeline in international markets
- Fluent in English
- Location: EMEA or LATAM required
- Fluent in the modern growth stack: Clay, Outreach, HeyReach, Nooks, Cargo, Google Ads, Meta Ads, Framer (or equivalents)
- Can build a landing page, set up an outbound sequence, launch a paid campaign, and organize a webinar — all in the same week
- Comfortable managing multiple markets and campaigns in parallel
- You thrive in environments where the playbook doesn't exist yet
- Can build account lists, campaign plans, and market entry strategies from incomplete data
- Resourceful: you figure it out rather than wait for someone else to figure it out for you
Desired Qualifications
- Spanish or Portuguese strongly preferred
- Additional languages are a plus
- Deep familiarity with business culture and buying behavior in LATAM and/or EMEA markets
- Can localize messaging beyond translation — you understand what resonates locally
- Marketing to financial institutions or regulated industries in LATAM or EMEA
- Experience at a company in the $5M–$50M ARR scaling phase
- Run regional webinar programs or field events in multiple countries
- Built outbound campaigns in non-English-speaking markets
- Familiarity with regional data privacy regulations (GDPR, LGPD, etc.)
- Bonus points if you include a mini go-to-market plan for one LATAM or EMEA market, or any creative campaigns you've run that punched above their weight
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