Regional Director, Outreach & Marketing
$152,114–$190,142 year
On-siteCommerce, California, United States
Job Summary
Drive membership enrollment and retention by developing strategic marketing initiatives that meet census projection goals. Lead marketing campaigns, manage budgets, and leverage data and CRM insights to evaluate performance and refine decision-making. Build community partnerships and collaborate with internal teams to ensure efficient enrollment processes and a strong customer experience. Ensure compliance with state and federal regulations while promoting employee engagement and maintaining high operational standards. This role supports AltaMed's mission as the nation's largest Federally Qualified Health Center, serving over 400,000 patients in Los Angeles and Orange Counties.
Required Qualifications
- Bachelor's Degree in Business Administration, Marketing, or a closely related field
- Minimum of 7 years of marketing and strategy experience
- Minimum of 5 years of progressive leadership experience in marketing, outreach, or enrollment
- Knowledge and experience in Healthcare, particularly in the California Market
Desired Qualifications
- Master's Degree (MBA, MHA, or MPH)
- Minimum of 2 years of experience with frail or elderly consumers and their families
- Bilingual (Spanish or Chinese)
- Experience with frail or elderly consumers and their families
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.