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Accor1 week ago

Regional Director, Digital Marketing

On-site · Banff, Alberta, Canada

Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Enterprise
Industry
Hospitality

Job Summary

Regional Director, Digital Marketing responsible for leading and executing the regional digital marketing strategy across a defined region. Oversees multi-channel campaigns (paid media, SEO/SEM, email, social, content), optimizes funnels for acquisition and retention, ensures localization for regional audiences, defines and tracks KPIs, manages regional budgets, and leads a team while collaborating with global partners to maintain brand consistency and campaign alignment. Focuses on data-driven decision-making, performance optimization, and customer experience across web, mobile, and emerging platforms, with emphasis on compliance with regional data privacy and regulations and leveraging external agencies as needed.

Required Qualifications

  • Extensive experience in digital marketing with a proven track record and a minimum of 5+ years of experience
  • Significant leadership experience driving high performance teams
  • Proven track record of driving growth through digital channels at a regional or multi-market level
  • Strong expertise in performance marketing, analytics, CRM, and marketing automation platforms
  • Experience managing budgets and cross-functional teams
  • Excellent communication, leadership, and stakeholder management skills
  • Hospitality or Tourism background preferred but not required
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Regional Director, Digital Marketing

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