Regional Business lead/ Product Line Manager -Low end automotive MCU
On-siteShanghai, Shanghai, China
Job Summary
Drive product investment and roadmap strategy for a defined subset of the Embedded Processing product family, including microcontrollers and related platforms. Develop high-ROI strategies aligned with market trends, ensure product definitions meet business goals, and partner with marketing on go-to-market execution. Establish deep relationships with key customers, align on design-in support, and track competition to update the investment roadmap. Manage product lifecycle from concept through end-of-life, lead PCNs and EOL planning, and drive cost reduction initiatives across wafer, package, and assembly operations. Coordinate technical updates and collaborate cross-functionally with engineering, sales, and operations.
Required Qualifications
- Bachelor's degree in electrical engineering, Computer Engineering, or related technical fields
- 4+ years of experience in semiconductor, embedded systems, or related industries
- 2+ years in product management or product line management
- Experience in Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles
- Understanding of microcontroller in consumer, industrial, automotive and data center or communications infrastructure applications and systems
- Understanding of Microcontroller architectures (ARM Cortex, RISC-V, etc)
- Understanding of Embedded software ecosystems
- Understanding of Semiconductor cost structures, wafer economics, and supply chain dynamics
- 'Customer-first' mindset
- Excellent written and oral communications skills
- Ability to work effectively with teams located in multiple locations and time zones around the world
- Ability to collaborate and be effective in a fast-paced environment
- Strategic thinking with data-driven decision making
- Excellent interpersonal skills
- Ability to influence cross-functional stakeholders
- High energy, self-motivation and go-getter attitude
- Track record of successfully launching products, generating design-wins and ultimately driving revenue growth
Desired Qualifications
- Master's degree or MBA
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