Regional Brand Activation Manager

Regional Brand Activation Manager responsible for executing the brand activation strategy and ensuring consistent, impactful initiatives across North America to increase Tork brand awareness, distinctiveness, and superiority. Own the strategy, execution, and performance reporting of regional activation plans for HoReCa and Industry campaigns in the U.S. and Canada. Work with regional PR and trade media agency to execute campaigns, track performance, and capture learnings. Drive a consistent social media presence for Tork across the region, support the advocacy program, shape and steward A&P investment, collaborate with customer marketing and sales to deliver strong end-customer experiences at brand lead events, and build relationships with industry associations and key opinion leaders to enhance brand visibility and credibility. Ideal candidate is strategic, collaborative, and detail-oriented with excellent communication skills to manage relationships with regional PR/trade media agency and oversee local communications and social media. This role emphasizes activation planning, cross-functional collaboration, and data-driven optimization in North America, with a Philadelphia, PA base preferred.