Regional Admissions Coordinator/Director – State Veterans Homes
On-siteWinston-Salem, North Carolina, United States
Job Summary
Develop and execute regional admissions strategies to achieve and maintain targeted occupancy levels while monitoring daily census, admissions, discharges, and waitlists across assigned facilities. Lead, coach, and support Admissions Directors and Coordinators across the region by setting performance expectations, conducting regular reviews, and training staff to foster a culture of accountability and resident-centered service. Build strong relationships with hospitals, discharge planners, case managers, physicians, and community partners to drive referral engagement and regional visibility. Ensure admissions processes comply with federal, state, and payer regulations while overseeing accurate clinical and financial pre-admission reviews. Track and report key performance indicators such as conversion rates, length of stay, and payer mix to executive leadership. Travel extensively throughout the assigned region to represent facilities at referral meetings and community events.
Required Qualifications
- 5+ years of admissions, census development, or healthcare marketing experience
- Prior leadership experience in long-term care, skilled nursing, or post-acute healthcare
- Strong knowledge of long-term care regulations, payer sources, and referral processes
- Proven ability to drive census growth and manage multiple facilities
- Excellent communication, negotiation, and relationship-building skills
- Data-driven mindset with strong analytical and reporting abilities
- Ability to travel regularly within assigned region
- Bachelor's degree in Healthcare Administration, Business, Marketing, or related field
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