Rakuten Point Strategist - Strategy Planning Department, Platform Strategy Supervisory Department
On-siteTokyo, Tokyo, Japan
Job Summary
Analyze market, competitor, and customer behavior data to develop mid- to long-term Rakuten Point strategy, including KPIs, roadmaps, and new program viability assessments. Lead cross-functional projects with product, data, and senior management teams to execute initiatives that shape customer behavior and drive ecosystem growth. Measure impact and continuously improve programs to enhance the value of Rakuten Points as a core marketing asset. This role involves leveraging advanced analytics and SQL/BI skills to structure complex issues and present proposals to senior leadership, supporting the evolution of the Group's unique membership ecosystem across e-commerce, fintech, and mobile services.
Required Qualifications
- Experience in strategy, business, product, marketing or CRM planning
- Experience in designing KPIs and implementing initiatives based on data (SQL, BI, etc.)
- Skills in structuring complex issues and presenting proposals to and gaining consensus from senior management
- Cross-functional project leadership experience
- Advanced business communication skills in Japanese
Desired Qualifications
- Experience in points, loyalty, payments, CRM or membership programs
- Experience with SQL, BI tools or similar analytics tools
- Experience with P/L, ROI, pricing or business model design
- Planning or product management experience for large-scale web, app or platform businesses
- Experience working in English
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