Rakuten Group Affiliate Advertising Planner - Ad Product Planning Department, Global Ad Division (GAD)
On-siteTokyo, Tokyo, Japan
Tokyo, Tokyo, JapanOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Propose optimal advertising plans tailored to advertiser needs by leveraging media characteristics and creating improvements for creatives. Analyze campaign effectiveness using various tools and develop new advertising products based on a performance-based business model. Collaborate across the Rakuten Group's diverse services to support advertisers' marketing efforts through dynamic media planning and effectiveness analysis.
Required Qualifications
- At least 3 years of work experience
- Proven experience in project promotion and management (e.g., continuous PDCA cycle management)
- Knowledge of internet advertising (media/agency/operations)
Desired Qualifications
- Experience in operating affiliate programs at an advertising agency (2+ years)
- Experience in planning and executing new advertising schemes/projects
- Experience in creative improvement and ad delivery efficiency improvement
- Knowledge of web technologies such as HTML
- Sales or operational experience in performance-based advertising such as SEO/SEM
- Ability to proceed with work by repeatedly verifying and improving effectiveness
- Ability to perform planning based on various data
- Experience in sales promotion for point sites
- English Requirement: Yes *TOEIC, TOEFL, IELTS, etc.
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