Quit For Life States Marketing Manager
$70,000–$80,000 year
HybridCharlotte, North Carolina, United States
Job Summary
Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement for Quit For Life, a tobacco cessation program. Own multi-channel, top and mid-funnel enrollment-driving campaigns while managing brand standards, regulatory compliance, and the approval process. Execute A/B testing plans, analyze results for statistical significance, and apply learnings to inform future planning and segmentation. Create diverse marketing materials including emails, toolkits, and digital content tailored for specific audiences. Collaborate with cross-functional teams, creative, and state Department of Health organizations to align on member strategy and identify revenue opportunities. Support sales functions by developing pitch decks and one-pagers to convey value propositions. Work in a matrixed organization, managing multiple projects simultaneously to ensure business alignment.
Required Qualifications
- Bachelor's Degree or equivalent experience
- 3+ years of experience in consumer B2B2C or D2C marketing
- extensive experience marketing analytics
- comfortable being hands-on with data
- Expertise in A/B testing: strategizing a testing plan, building the test, deploying, analyzing results, determining statistical significance, understanding the why of the results, and then critical thinking to understand what is the next best action based on the results and what to test next
- Strong experience in data/analytics, ie Microsoft Excel, Looker, Google Analytics and leveraging data for testing and segmentation
- Ability to manage many projects and deliverables simultaneously, as the accountable enrollment strategy owner
- Expertise with top-of and mid-funnel marketing in out-of-home and digital marketing channels
- Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with creative, product, and client management teams to ensure alignment and support business objectives
- Strong understanding of the health marketing/advertising landscape or or another highly regulated industry such as government organizations and contracts
- Excellent written and verbal communications skills
- Creative and strategic thinking skills
- Strong project management and organizational skills
- Team player
- Must be able to work from our South Charlotte office Tuesday, Wednesday and Thursday each week
- You are welcome to work remotely Mondays and Fridays if you wish
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