Qualitative Researcher - Brand Solutions Section 1, Data Solutions Department(A&M)
On-siteTokyo, Tokyo, Japan
Tokyo, Tokyo, JapanOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Conduct end-to-end qualitative research projects, leading from client problem assessment and research design through fieldwork implementation, analysis, and reporting. Manage in-depth interviews and focus groups while collaborating with sales representatives and external partners to drive initiatives. Leverage Rakuten's data assets and AI tools to extract deep consumer insights that support business decision-making. Accompany sales teams in initial problem assessments and propose solutions that address complex marketing challenges.
Required Qualifications
- Practical understanding of marketing research (especially qualitative research)
- Ability to structure problems and define 'what needs to be revealed'
- Ability to engage internal and external stakeholders and drive projects forward
- Ability to proactively utilize rapidly changing environments and new technologies (such as AI) and take on challenges
- Experience in the entire process from planning and design to analysis and reporting of qualitative research (IDI/FGI, etc.)
- TOEIC Score exceeding 800 (or similar level of English ability)
- University Degree earned in an English-speaking country
Desired Qualifications
- Practical experience in qualitative research and marketing problem solving at research companies, advertising agencies, consulting firms, etc.
- Experience in interview moderation, or advanced analysis design and insight extraction
- Proven track record in reporting, policy recommendations, and consulting that influences client decision-making
- Practical experience in AI and data utilization, or involvement in the development of new research methods and services
- Project management experience managing multiple projects concurrently
- Business communication skills in English
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.