QNX- Senior Field Marketing Specialist
On-site · Tokyo, Tokyo, Japan
Job Summary
Senior Field Marketing Specialist to join the APAC team in Tokyo. Lead in-person events, webinars, sponsorships, and trade shows; track and report campaign performance using Salesforce; conduct competitive research and market insights for the Japan region; manage localization of global campaign assets and web content for Japan; collaborate with key partners to deliver joint marketing activities; support budget tracking and vendor management. Requires proven B2B technology marketing experience (ideally in embedded software), CRM/marketing automation proficiency, event marketing and webinars coordination, deep understanding of B2B customer journeys and funnel metrics, cross-functional teamwork, basic data analysis, and excellent Japanese (JLPT N2+) with English communication. Focus areas include Industrial Automation, Medical, Robotics, Rail, and Automotive Industries; role emphasises creating marketing programs to drive brand awareness, grow revenue pipeline, and accelerate opportunities, with Salesforce usage and regional collaboration in Japan and wider APAC.
Required Qualifications
- Proven experience in a B2B technology marketing position ideally in embedded software
- Bachelor's degree or equivalent experience
- Experience in CRM and marketing automation tools
- Experience coordinating marketing events and webinars
- Solid understanding of B2B customer journeys and funnel metrics
- Experience with cross-functional teams (sales, product, partners)
- Basic data analysis skills and comfort working with dashboards
- Excellent verbal and written Japanese (JLPT N2 or higher)
- Experience communicating with global teams in English
- Good understanding of building marketing activities and messaging across multiple communication channels, including in person events, online assets, webinars and paid media
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