Public Relations & Marketing Associate
On-siteAppleton, Wisconsin, United States
Job Summary
Produce high-impact social media content using Adobe Premiere and Lightroom while managing pre-production logistics for product launches and campaigns. Manage public relations across digital platforms, welcome customers in-store and at off-site events, and direct local community outreach through partnerships like Helping Hands and the SCHEELS Gives Back Program. Serve as a brand ambassador by fostering donations, maintaining the store donation budget, and assisting the Event Coordinator with annual budget strategy. Work assigned schedules including evenings, weekends, holidays, and occasional travel. Requires a valid driver's license and a bachelor's degree in business or marketing.
Required Qualifications
- Bachelor's degree in business, marketing, or a related field
- 2-5 years of related experience
- Experience with Adobe Premier
- Experience with Adobe Lightroom
- Valid driver's license
- Ability to work assigned schedules which may include varied hours evenings, weekends and holidays
- Schedule will include 2-3 weekend days, and 2-3 week nights per month including occasional travel/overnight stays
- Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
- Exerting up to 50 pounds of force occasionally, and/or 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects
- Strong knowledge of SCHEELS policies and applicable laws
- Must have strong oral and written communication
- Ability to be organized, multitask and maintain all aspects of social media and donations
- Professional in appearance and attitude
- Ability to work assigned schedules which may include varied hours evenings, weekends and holidays
- Schedule will include 2-3 weekend days, and 2-3 week nights per month including occasional travel/overnight stays
- Must possess a valid driver's license
- Ability to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
- Exerting up to 50 pounds of force occasionally, and/or 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects
Desired Qualifications
- Knowledge of social media platforms and SCHEELS digital marketing best practices
- Understand both predictive and recapping analytical data pertaining to social media
- Understand the SCHEELS brand and event marketing strategies
- Delivering a Personalized WOW Customer Experience
- Having a Team-First, Winning Mentality
- Learning and Adapting to Constant Change
- Taking Pride in Our Work and Thinking Like Owners
- Expecting Honesty and Integrity in All That We Do
- Embrace and embody the SCHEELS brand and culture acting as a passionate ambassador to cultivate our community through social media platforms and donations
- Ability to effectively manage all pre-production logistics from identifying key product launches to organizing fast-paced shot lists that minimize disruption to store operations
- Successfully follow and create content for campaigns led by SCHEELS Campus
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