Public Relations Manager
On-siteMexico City, Mexico City, Mexico
Job Summary
Architect XPENG Mexico's annual PR and communications strategy, cultivating elite networks across automotive, tech, and lifestyle media to secure top-tier coverage. Lead the full press lifecycle, including proactive storytelling, press-car loans, and media test drives, while serving as the brand's frontline guardian for crisis management. Drive authentic influence by negotiating collaborations with tech innovators and lifestyle trendsetters to translate complex AI and EV technology into engaging, social-first content. Own the PR journey for major vehicle launches, coordinating premium media experiences like press conferences and immersive walkthroughs. Elevate leadership visibility by developing executive talking points and LinkedIn strategies to establish thought leadership in the mobility space. Act as the strategic bridge between PR, Sales, Product, and Global HQ, managing agency briefs and ensuring unified brand voice.
Required Qualifications
- 5–8+ years of leadership experience in Public Relations, Communications, or Influencer Marketing
- Bachelor's degree in Communications, Marketing, PR, Journalism, or Business
- Native-level Spanish
- Business-level English
- Exceptional storytelling ability
- Strong executive-level communication
- Ability to manage complex projects under tight deadlines
- A 'Hands-on' leader who is commercially minded
- Comfortable navigating a fast-paced, high-growth environment
- Standard pre-employment screening process
Desired Qualifications
- A background in Automotive (OEM) or High-Tech/Consumer Electronics
- Experience managing PR for Premium or Luxury brands
- A genuine passion for AI, modern mobility trends, and sustainability
- Strong data-driven decision-making skills to measure the impact of PR on the sales funnel (Leads/Test Drives)
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