Public Relations Manager
On-siteSydney, New South Wales, Australia
Job Summary
Execute the ANZ public relations strategy and secure earned media coverage across print, digital, social, and broadcast channels. Build and maintain strong relationships with media, influencers, talent, and industry partners while developing influencer and talent engagement programs including product seeding and event participation. Plan and deliver brand activations, media events, and press experiences, partnering with Marketing, E-commerce, Retail, and Merchandising teams to amplify key campaigns. Monitor campaign performance, industry trends, and competitor activity to drive results across Australia and New Zealand. Lead these initiatives on an initial 6-month maternity leave contract based in the Sydney Support Office, reporting to the Communications Director.
Required Qualifications
- 5+ years' experience in public relations, communications, or influencer marketing
- Strong media and influencer network with proven relationship-building skills
- Exceptional organisational and project management capabilities
- Excellent written and verbal communication skills
- Analytical mindset with experience reporting on campaign performance
Desired Qualifications
- Experience within luxury, fashion, beauty, retail, or lifestyle brands
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