Public Relations Manager
$64,570–$105,936 year
RemoteUnited States
Job Summary
Develop and execute proactive PR plans and media strategies aligned with GTC business objectives and advisor recruitment priorities. Lead U.S. media relations for luxury leisure, business travel, and trade outlets while acting as the primary media liaison. Proactively identify newsworthy stories and thought leadership opportunities to secure high-impact coverage, interviews, and speaking engagements for executives and advisors. Write, edit, and distribute press releases, media advisories, and talking points under tight deadlines. Track, analyze, and report on media coverage to provide insights and maintain updated media lists. Collaborate with UK PR, marketing, and advisor teams to ensure consistent brand messaging and amplify earned media. Support executive media training and manage media engagement around key events and conferences. Monitor industry trends and regulatory developments to flag risks and opportunities.
Required Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism or a related field
- 5-7+ years of experience in public relations or media relations
- preferably within travel, luxury, lifestyle or a related consumer-facing industry
- Demonstrated success in securing national and high-quality media coverage
- Strong existing media contacts across travel, luxury, lifestyle, business and trade outlets
- Exceptional writing, editing and storytelling skills
- meticulous attention to detail
- Experience advising senior leaders and acting as a trusted PR counselor
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Available and willing to travel for events and media opportunities
Desired Qualifications
- Familiarity with PR tools such as Cision, Muck Rack and media monitoring platforms
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