Public Relations Manager
$95,000–$135,000 year
HybridNew York City, New York, United States or Atlanta, Georgia, United States
Job Summary
Develop and own a proactive US public relations strategy, identifying story opportunities and aligning PR activity to the firm's business objectives rather than attorney requests. Execute day-to-day media execution including pitching bylined articles, preparing attorneys for interviews, drafting press releases, and securing speaking engagements while managing expectations with confidence. Maintain rigorous project management across multiple simultaneous workstreams, build accountability systems, and cultivate trusted relationships with editors and journalists across regional and national markets. Partner with the International PR team, Business Development, and leadership to shape narratives around practice strengths and thought leadership, leveraging AI tools to enhance efficiency and media strategy. This hybrid role requires on-site presence three days per week and involves managing external agencies as the team grows.
Required Qualifications
- Bachelor's degree required from an accredited college or university
- A minimum of five years of public relations or related experience in a professional services environment
- Law firm or professional services experience
- Some global or international exposure
- Experience managing staff, freelancers, or agencies
- Clear readiness to grow into direct management responsibility
- Strong media relations instincts with a proven track record of placements
- Exceptional written and verbal communication skills
- Ability to distill complex legal topics into compelling narratives
- Strategic thinker who proactively identifies opportunities and connects PR activity to business outcomes
- Highly organized with demonstrated ability to manage multiple priorities, set expectations, and deliver across simultaneous workstreams
- Comfortable advising and pushing back on attorneys when appropriate
- Proven collaborator who works well across functions and puts team goals first
- Strong executive presence and comfort working directly with firm leadership
- Experience with social media strategy and digital communications
- Familiarity with AI tools for communications or content
- Demonstrated curiosity and commitment to developing fluency in AI tools
- Proficient in Microsoft Office and Outlook
- Strategic awareness of how AI is reshaping media, journalism, and the communications industry
- Comfort using AI-powered tools (for research, drafting, media analysis, etc.)
- This is a hybrid role and will require on-site presence 3 days per week
Desired Qualifications
- Preferred concentration in public relations, communications, journalism, marketing, or a related field
- Agency background
- Experience managing others — whether staff, freelancers, or agency partners
- Ability to do so will be an expectation as the team grows
- Genuine PR instincts
- Strategic understanding of how AI is reshaping media and communications
- Presence to earn credibility across the organization
- Curiosity and a willingness to experiment
- Existing fluency in AI tools
- Candidates who are actively experimenting and learning in this space
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