Public Relations Manager

Lead PR strategy planning and execution, establishing annual communication plans for brand, business, and technology. Design and implement earned-media coverage strategies, manage paid-media annual planning, and coordinate internal and external events. Build and maintain trust-based networks with domestic and international media outlets, handling press requests, coordinating official statements, and deploying communications. Develop crisis response strategies and lead media communications while strengthening thought leadership through pitching, executive interviews, and speaking engagements. Manage messaging at domestic and international trade shows and collaborate with R&D, IR, HR, and policy teams to ensure consistent external messaging. Support communication efforts across the Hyundai Motor Group and facilitate internal messaging dissemination to global constituents.