Propzilla - Meta Ads
On-site · Gurugram, Haryana, India
Job Summary
Propzilla is seeking a Real Estate Meta Ads Specialist to plan, launch, and manage Meta (Facebook & Instagram) advertising campaigns for residential and commercial real estate. Responsibilities include developing lead generation, awareness, remarketing, and conversion campaigns; building and optimizing custom and lookalike audiences; coordinating with design/content teams for ad creatives and copy; conducting A/B testing; monitoring lead quality and CPL; coordinating with sales for feedback; and generating regular performance reports using Meta Ads Manager, Pixel, Conversion API, and UTM tracking. Must have 2+ years of hands-on Meta Ads experience in Real Estate, strong lead-generation capability, Real Estate marketing experience, expertise with Meta Pixel and CAPI, familiarity with CRM integrations, and proficiency in campaign optimization and reporting.
Required Qualifications
- Real Estate industry experience
- 2+ years hands-on Meta Ads (Facebook & Instagram Ads) experience
- Strong experience in Lead Generation Campaigns
- Experience with Real Estate Marketing (Residential/Commercial preferred)
- Hands-on knowledge of Meta Pixel and Conversion API (CAPI)
- Experience with Custom Audiences, Lookalike Audiences, and Retargeting
- Ability to optimize campaigns based on CPL, CTR, CPC, ROAS, and Conversions
- Experience using Meta Ads Manager and campaign reporting
- Understanding of CRM integration and lead tracking
- CRM integrations (Salesforce, HubSpot, Zoho, LeadSquared, etc.)
- Landing Page Optimization
- WhatsApp Lead Campaigns
- Video/Reel Campaigns
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